It seems like there's no escaping Reels on Instagram – especially if you're trying to grow your real estate business using Social Media. We won't sit here and write paragraphs about how you should "just do it." Instead, we're going to give you a list of ideas that you can literally record today; plus, a list of tips to make it all easier.

Reels Ideas For Real Estate Agents

Title/Headline: 4 Simple Steps To…[Choose from below] 

• Get Pre-approved
• Find The Right Listing Agent
• Find The Right Buyers Agent
• Prepare Your Home For Sale
• Prepare Your Home For Listing Photos
• Save For A Down Payment
• Raise Your Credit Score
• Get Your Offer Accepted
• Raise Your Home’s Value

In the video, list out 4-ways your viewer can achieve one of the bullet points.

Example:

4 Simple Steps To Prepare Your Home For Listing Photos

1. Declutter Rooms 
2. Remove Personal Items (family photos, etc)
3. Clear Surfaces (kitchen counters of appliances, coffee table of clutter, dressers of deodorant, perfume, etc.)
4. Schedule a time when the most light is in your home!

Recording Tip: You can easily shoot this in your home kitchen to showcase items being decluttered, removed from surfaces, etc.

Call To Action: Did you know I can help you get your home ready for sale? Send me a DM or Call Me Today – Risk Free!

General Call To Action for the whole list: Need Help Getting This Done? Send me a DM or Call Me Today!

Total Video Length: 15-30 Seconds

Music Mood: Upbeat Fun Music

Video Production Time: 15 Minutes

Rinse & Repeat for the rest of the Bullet Pointed Ideas! You’ll have a total of (9) Reels Ready to go which can be spaced out across 2-3 weeks and mixed in with other types of content. Remember, you don’t have to record (9) in ONE DAY – just 2-3 is enough to get started!

Title/Headline: What You Can Expect From Me As Your Real Estate Agent/Realtor/Broker 

This one is a Reels “Series” that can be broken down in 3 parts, or even 4-6 parts! It all depends how creative you want to get.

Examples:

• Part 1: 
• Always Have Your Best Interest at Heart
• Always Negotiate The Best Price Possible
• Always Communicate Often & Clearly
• Part 2:
• Always Update You On The Newest Listings
• Always Run Comps BEFORE Placing An Offer
• Always Submit Your Offer Quickly
• Part 3:
• Always Answer Your Questions with Care
• Always Explain The Process Each Step of the Way
• Always Stay On Top Of Your Transaction For Smoothness!

Each video “part” is (1) Reel, and we’re sure you can come up with more parts! Just showcase what you have to offer.

Recording Tip: These can be shot back-to-back on the same day with the SAME outfit on. The trick here is to space out when you actually post them to Instagram.

Call To Action: Are You Ready To Work With Me? Send me a DM or Call Me Today!

Total Video Length: 15-30 Seconds

Music Mood: Upbeat Fun Music

Video Production Time: 10-15 Minutes Each

If you executed on the first group of (9) and then you get these done...you’ve got yourself 12+ Reels locked and loaded!

Tips To Make "Reels" Easier:

• Pre-choose Your Topic/Theme
• Pre-schedule a Recording Date/Time
• Batch Shoot Your Videos
• Keep it Simple
• Don't Feel Forced To Follow The Trends

Were these examples helpful?

Let us know in the comments below or let us know on Instagram or Facebook. Check back here in the future for more Reels ideas!

Explore Best Sellers

Reels and Deals; One Instagram Tip That Will Get You More Clients.

Let’s Keep it Reels for a Second…Sorry for the horrible pun. All bad jokes aside Instagram seems to have become the go-to place for Realtors to build recognition and authority in the Real Estate sales space. Many Realtors have taken to the platform in droves promoting just sold's, just listed, educational videos, and stories about their day-to-day lives in one of the "sexiest professions" out there. 

Instagram itself has become that go-to all-in-one platform that everyone uses. One of its newest features is Reels. **Queue Epic Movie Voice** "THE TIK TOK OF INSTAGRAM!" This new feature is highly favored by the Instagram algorithm and could be a really valuable tool in your Social Media arsenal.   

But Alex, I’m not funny and reels are for people with a sense of humor! Okay, fine you are not funny and you find dad jokes way more entertaining than they should be. However, there are many amazing ways of leveraging reels that can help you grow your business without mouth syncing iconic movie quotes. 

The one method that has been working for me very well is “The Business Spotlight Reels.”

So, instead of doing an epically produced 10-minute review on a Restaurant/ Business I simply record a couple of short videos of my experience at the location, throw some background music on it, and do a voice-over of my experience at the business. It is simple as that.

I’ve received the same positive feedback as my highly produced videos and they are way easier to create.

3 Reasons to do Business Spotlight Reels:

1. You meet local business owners and employees who might share your reel. This will lead to more locals knowing who you are and expanding your network. 

2. When spending time at these businesses try to meet locals. Ask if they don’t mind featuring in your Reel for a quick cheer or have them say that they love this location. Tell them you are a local real estate professional shining light on the go-to spots. You would be surprised how far that goes and how many people actually know someone looking to purchase soon.

3. Your increase the knowledge of your market and get to prospect in a simple and amazing way. It also could be tons of fun!

So, it has been Reels…Sorry, last corny pun of this post. Pick up that phone and go support and spotlight local businesses. You will not regret it.

Check Out My Latest Business Spotlight Reels 

• Carolina Beer Temple
• Ace No. 3

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In last weeks Marketing Monday labeled - [Part 1 of 4] "Stop Calling Me, Go To H***", we revisited a personal story with a past client of mine named Chris. We touched on how the relationship developed first hand and how following up constantly and dealing with rejection is a mandatory skill everyone needs to find comfort in as a realtor. Today we are going to touch on your set marketing and prospecting plan! 

If you are anything like me, I used to jump around a lot early on in my career when it came to marketing and prospecting. One day I was cold calling, the next I was door knocking, and the day after that I was standing on the corner with a chalk board that read “ask me anything about real estate.” The truth is I didn’t have a shortage of ideas, I had an issue with consistency.  Consistency is single handedly one of the most important aspects of your business plan. 

It doesn't matter if you're marketing organically through Facebook, Prospecting in the DM’s of instagram or calling FSBOs the good old fashioned way. You’re prospecting and marketing mix has to be scheduled and done consistently. 

I know what you're thinking... What is the difference between marketing and prospecting? 

Prospecting - Is any active approach to creating business relationships. For example:

• Calling leads that come through Zillow, Realtor.com, Homes.com...
• Calling FSBO’s, Expires, Geo Calls, FRBO 
• Calling Leads from your Facebook Ads, Youtube Pre-Roll Ads, Google Pay Per Click 
• Door Knocking and Hosting Open Houses 

Marketing - Branding activities that will lead to inbound leads or opportunities. For example:

• Post Carding, Flyering, and News Paper Ads 
• Facebook Ads, Google Pay Per Click, Youtube Pre-Roll Ads
• Creating Content for Facebook, Instagram, Youtube, and LinkedIn
• BillBoards, Bus Benches, For Sale Signs, Open House Signs, ETC

The truth is there is no perfect combination! I recommend you take 2-3 prospecting and marketing methods from each section and focus on their consistency. The good news is we just made our Business Plan for Real Estate Agents digital to take the guesswork out of it all. 

Inside the business plan you will be able to break down:

• Your Annual GCI goal
• Transaction goals
• Reach out goals
• Your Ideal Client
• Create your Prospecting and Marketing mix 
• Manifestation List 
• Maximizing Your Budget 
• And so much more… 

We heard your requests! Now you can download it and use it forever. Use it quarterly, monthly or even yearly.

Download Yours Right Now >>>> 

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